Tuesday, 22 May 2012

Prometheus - Hype

Prometheus
'The search for our beginning could lead to our end...'

Fan boys and girls, Amateur Reviews would like to issue a serious apology for being AWOL the past few weeks. There has been a lot going on, however fear not – we are back with vengeance and promising to keep you all on your toes!

Prometheus is the subject of this long-time-coming post. Landing on UK shores a whole 7 days before US release is exciting for us Brits in itself but to be honest, the whole thing looks incredible. The film bares no bones about being a Sci-Fi Horror and has earned itself a certificate of 15. Not that that’s a bad thing, but we cant help but noticing the amount of people who are grouping Ridley Scott’s long awaited block-buster in the same category as this summers Avengers, Batman and Spiderman. Judging by Scott’s previous films (Alien!), Prometheus is not best placed in the young superhero category.

With that said, the hype for this movie has been expertly crafted with an immense internet campaign… The plot focuses on a platoon of explorers who discover the origins of our place on earth and they end up in some pretty dark places in a massive battle to save the future of our planet. The title comes from the Titan Prometheus, he stole fire from Zeus and gave it to us mortals, he was then punished him for his crime, because despite the fact fire has brought good it has also brought bad. The cast looks superb, including Noomi Rapace, Logan Marshall-Green and Michael Fassbender to name but a few.

Have a little look at some of these videos and links if you’ve got a few minutes, we can guarantee that if you didn’t want to see Prometheus before: you will now!

The launch trailer: The sound track is enough to evoke some serious tension, but to say the trailer looks epic would be an understatement of epic proportion!


Check out this mock up TED talk with Peter Weyland! Scary how they've managed to make it look like something official from 2023 - definitely does not seem inpossible....


Introducing David 8! Having an own personal David wouldn't be too bad... Now this robot thing is rather scary, but Fassbender, he's a true chameleon...



Talk about attention to detail, this Weyland industries website is freakishly official looking! Prometheus are definitely going for a more interactive experience before we even enter the cinema, and this excellent viral campaign has worked wonders for the hype surrounding this film: 'fever pitch' springs to mind.





No comments:

Post a Comment